Drive new traffic to your online store to create new customers and boost sales. Push the petal to the metal and increase your traffic with these 5 fundamental tips.
1. Optimize Your Site for SEO
Blogging: One of the surest ways to improve your SEO is to create a blog and post on it frequently. Not only will a blog boost your SEO but it will present you as an industry leader – someone who really knows their product and target market. Check out some of these great PrestaShop powered store blogs: What Goes Around NYC, Oh Snap Boutique, Creed Boutique
Text Is Everything: Focus on creating rich product descriptions and using powerful keywords. A good starting point is the Google Adwords Keyword Tool. Find out what customers are searching when they Google your competition. This will give you valuable information about what keywords you should concentrate on.
2. Use Wish Lists
Give your customers the option to create wish lists on your site and share the list with their friends. The wish list creator is marketing for you by creating a call to action that will be difficult to ignore and in turn will expose your store to new customers. These new customers are entering your site with a stronger sense of trust since the wish list creator has given your store the greatest endorsement possible, confirming that they shop there.